Forget blending in. Build a brand that’s clear, compelling, and yes—pops.
We help founders and legacy brands show up with sharp visuals, smart strategy, and content that connects so every touchpoint feels on-brand instead of bland. Because when your brand is clear and consistent, it builds trust, drives recognition, and turns connection into conversion.
recent projects
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Jones Dentistry
A modern dental practice pairing cutting-edge care with a calming, approachable brand experience.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Honeywood Valley
A secluded woodland retreat designed for unforgettable gatherings and life’s sweetest moments.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
The Bluff Orthodontics
A boutique orthodontic practice blending refined luxury with calm confidence and trusted care.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Vaughan & Co.
A family-run kitchen serving chef-crafted meals with elevated flavor and everyday ease.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Kinbridge Living
An intergenerational community rooted in connection, warmth, and vibrant, purpose-filled living.
The Fish Market Restaurant
A Birmingham-based seafood restaurant rooted in Greek heritage and warm hospitality.
Modern by Miles
An interior brand where elevated minimalism meets warmth and intentional living.
Table & Thyme
A catering brand where custom menus meet meaningful moments and unforgettable presentations.
MOOSH
A collection of refined, approachable pieces curated for the woman cultivating her own distinct style.
Sync’d Strategies
A strategic partner crafting seamless brand experiences through precision, alignment, and intentional execution.
Catherine Lake Travel
A luxury travel advisory rooted in global expertise, personal connection, and effortless sophistication.
Forget blending in. Build a brand that’s clear, compelling, and yes—pops.
We help founders and legacy brands show up with sharp visuals, smart strategy, and content that connects so every touchpoint feels on-brand instead of bland. Because when your brand is clear and consistent, it builds trust, drives recognition, and turns connection into conversion.
recent projects
From strained to strategic
Strategy infused with
your goals in mind
Have you ever wondered why all cocktails aren’t served in the same glass? The function serves a huge purpose [without giving you the full history], and it is a key factor in an enjoyable drinking experience. Our strategy-first approach to creating your brand persona, developing your strategic marketing plan or crafting your social media strategy takes this same approach. The ingredients might be similar, but it’s portioned to perfection and mixed specifically for you.
Making meaning of your
business through distinctive
visual elements
VISUAL BRANDING WORTH CELEBRATING
Our discovery process dives deep to create a brand identity that’s more than just a logo. We build a design system that brings consistency and clarity to every part of your business.
Your Brandologists
Crafting Brands with 14 Years of Strategy, Design & Storytelling Expertise
At Hopson Rae, we blend strategy, creativity, and execution to bring brands to life. With 14 years of experience across non-profit, CPG, and agency spaces, we craft unique brand identities that resonate. Our dynamic approach is rooted in design, strategy, and a shared passion for seeing our clients rise, shine, and stand out.
Aurrie and the team are incredible.
- Rudy Nigl, Secchi.io
160+
6
So easy to work with. Great knowledge and guidance. They always have a budget in mind, and continuously work with us to meet our needs.
clients served
brands launched
years celebrated
75
visual brand design
Building your
brand’s recipe
We like to approach crafting your visual identity the way we approach crafting the perfect cocktail. Identify your guests, gather all the right ingredients, and craft specifically for their taste buds. From mood board, color psychology, font selection, to collateral. If you're needing help with concocting your brand story, we can help with that, too!
Marketing Strategy
Shaking up
your strategy
We take pleasure in devising distinctive and customized strategies for our clients, as opposed to simply providing them with pre-made plans. You have the vision, but now you need an action plan? Pull up a seat!
Social Media Strategy
and Management
The art of
{social}izing
How would your brand interact at a cocktail party? Our social media strategy and management services will help you introduce your brand, have conversations with your audience, connect with clients, and create content that converts, all while speaking back to your overall business goals.
Brands served and celebrated, since 2018.
Results worth raising your glass to
Get a little taste of our client’s success. We toast to those who’ve let us help their brand shine!
