Crafting brands, built-for-you

with a tasteful mix of design and strategy, Infused with your own unique elements.

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Get a little taste of our client’s success.  We toast to those who’ve let us help their brand shine!

1

We craft a vision and plan tailored to your business, helping you connect with your ideal audience and hit your goals. Think of it like a classic cocktail—made just for your taste and as bold as you want it.

2

The foundation of marketing your business starts with brand essence—your logo, sub-mark, color palette, typography, and brand elements. With our Squarespace design service, we create a digital home built with intention and designed for your audience.

3

We create a strategy tailored to your goals, with options for accountability support or full management.

Built-for-You Services

From strained to strategic

Strategy infused with
your goals in mind



Have you ever wondered why all cocktails aren’t served in the same glass? The function serves a huge purpose [without giving you the full history], and it is a key factor in an enjoyable drinking experience. Our strategy-first approach to creating your brand persona, developing your strategic marketing plan or crafting your social media strategy takes this same approach. The ingredients might be similar, but it’s portioned to perfection and mixed specifically for you.

Making meaning of your
business through distinctive
visual elements

VISUAL BRANDING WORTH CELEBRATING

Our discovery process dives deep to create a brand identity that’s more than just a logo. We build a design system that brings consistency and clarity to every part of your business.

Your Brandologists

Crafting Brands with 14 Years of Strategy, Design & Storytelling Expertise

At Hopson Rae, we blend strategy, creativity, and execution to bring brands to life. With 14 years of experience across non-profit, CPG, and agency spaces, we craft unique brand identities that resonate. Our dynamic approach is rooted in design, strategy, and a shared passion for seeing our clients rise, shine, and stand out.




160+

6

So easy to work with. Great knowledge and guidance. They always have a budget in mind, and continuously work with us to meet our needs.

75

visual brand design

Building your
brand’s recipe


We like to approach crafting your visual identity the way we approach crafting the perfect cocktail. Identify your guests, gather all the right ingredients, and craft specifically for their taste buds. From mood board, color psychology, font selection, to collateral. If you're needing help with concocting your brand story, we can help with that, too!

build my brand

Marketing Strategy

Shaking up
your strategy

We take pleasure in devising distinctive and customized strategies for our clients, as opposed to simply providing them with pre-made plans. You have the vision, but now you need an action plan? Pull up a seat!

 Craft my Strategy

Social Media Strategy
and Management


The art of
{social}izing

How would your brand interact at a cocktail party? Our social media strategy and management services will help you introduce your brand, have conversations with your audience, connect with clients, and create content that converts, all while speaking back to your overall business goals.

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