An orthodontic practice with coastal calm and confident ease.
Visual Brand Design / Website Creative Direction
The Bluff Orthodontics is a boutique practice where refined luxury meets a laid-back, coastal sensibility. Rooted in trust, consistency, and authenticity, the brand reflects an experience that’s both polished and personal—expertly crafted to put patients at ease.
From the serene color palette to the elevated yet approachable tone, every detail is designed to feel intentional, confident, and calm. It’s not just about perfecting smiles—it’s about creating an environment where expertise feels effortless and every visit feels like a breath of fresh air.
coastal confident calm upscale experiential
Modern / Functional / Consistent Confident / Reliable
It was such a pleasure working with Hopson Rae! They get it.
They were able to turn my inspiration into the most gorgeous and unique brand. They provided a color palette, and delivered numerous logo variations and icons for my marketing materials. I can’t wait to launch my business knowing that I can be confident and proud of what customers will see.
- morgan herrington, owner, the bluff orthodontics
