A few creative spirits, obsessed with design, strategy and execution who love what we do, and more importantly, who we do it for. Whether you’re a business leader, dreamer, inspiring business owner or ready to level up your branding or marketing—we’re ready to be a part of your recipe to success! 

Pull up a seat, stay awhile and get to know us a little better. 

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Your Trusty trio

Meet Aurrie

Owner and lead Brandologist

Based in Birmingham, Alabama, Aurrie brings more than a decade of experience in branding, marketing, and strategy. 

From working with a non-profit, advertising agency, to a large private CPG company , Aurrie gained the experience and knowledge to successfully market small to large-scale companies.
In October 2018, Aurrie took a leap from the corporate world to create brand and marketing solutions for small businesses. Hopson Rae was founded to do just that. Today, Hopson Rae has developed strategies, helped create and manage brand identities for over 75+ clients, while enjoying a few bottles of bubbly along the way.

absolutely loves




Bubbly, brussel sprouts and fries (in no particular order). 

Traveling. Aesthetically pleasing spaces. Amazing experiences. 

Being a mama to Birdie.

favorite drink

Meet Rebecca

Content Enthusiast

Though based in Austin, Texas, Rebecca is a Birmingham native. Her path to Hopson Rae is a bit unconventional. Fresh out of college she worked part-time for Marieé Ami, a wedding planning studio, as she thought she wanted to go into event planning.

Looking for a full-time opportunity, Rebecca took a job at The Exceptional Foundation, a place for those with special needs. Here is where she got her first start in social media in 2015. After managing accounts in the nonprofit and government sector and at a PR agency, Rebecca’s path crossed Aurrie’s in 2019, and the rest is history. 

absolutely loves




Bread pudding, but first coffee.

A hat, especially one by Janessa Leoné.

Being a mom to Annie and two Maltipoos.

favorite drink

Meet Bebe

Account COordinator

A recent (2024) Auburn University graduate and Birmingham born and raised! Bebe’s experience working retail during high school revealed the power of building relationships and connecting with people, which became a driving force in her career aspirations. Choosing her major, she wanted to ensure that her future profession would allow her to channel her passion for creativity.Her years at Auburn were transformative, filled with moments of joy, love, and personal growth. She’s so excited to be back in the amazing city of Birmingham! 

At Hopson Rae, she’s a master of organization and client success. No lift is too heavy, or task too small. We’re so excited to have Bebe join our team this year to help our client relationships and their brands soar to new heights!

Fun fact: Bebe grew up an Alabama fan and is the only person in her family to go to Auburn - pray for her ;)

absolutely loves




French bulldogs, especially her dog Jack.

A good pair of sneakers.

Spending time at the lake with her family.

favorite drink

Espresso martini or can be persuaded with a skinny jalapeño margarita


We’re kinda neat


A few of our favorite things


Most relaxed at the beach, wearing a good hat and sipping a strong drink.

We’re obsessed with our babies, Birdie and Annie.


We have a heart for interior design and baking, beginners or not.


We cherish experiences,
above it all. quality > quantity.


We secretly love all things Real housewives.


chips and salsa. obviously.

Crafting brands, built-for-you

With a tasteful blend of design and strategy

Carefully crafted with equal parts strategy and visual design. Stronger than just a logo, or a pre-made plan, infused with your own distinctive combination of ingredients that allow your brand to sparkle and shine. Are you ready to take your brand to new heights?