MOOSH came to Hopson Rae at a pivotal moment of growth—expanding to a second location while seeking a more cohesive, elevated brand presence that could scale without losing its soul.

What prompted the work:

• Expansion into a second retail location

• A strategic brand refinement (not a full rebrand)

• A desire to feel more premium, intentional, and distinctive within Atlanta’s retail landscape

MOOSH is a thoughtfully curated women’s fashion and lifestyle brand where novel elegance meets enduring character. Each piece is selected with an artful eye—refined, expressive, and designed to live effortlessly in the modern woman’s wardrobe.

Each location feels distinct yet unmistakably MOOSH—designed to resonate with its surrounding neighborhood while maintaining a consistent brand foundation across touchpoints.

The brand’s visual identity reflects this eclectic sensibility: elevated yet approachable, bold yet grounded. From tactile packaging and branded materials to understated in-store signage, every element was designed to create a cohesive retail experience rooted in quiet confidence and intentional style. The result is more than a fashion destination—it’s a celebration of individuality, self-expression, and dressing with purpose.

Now located in Peachtree Battle and Virginia Highlands, MOOSH offers a refined yet approachable collection of women’s fashion and gifts, thoughtfully curated for the curious, discerning Atlanta shopper (and beyond).