Turning your why into wow.
More than just a logo
We’ve all heard the cliché not to judge a book by its cover, but the truth of the matter is many people do judge books – and brands – by a first glance. That is why we craft built-for-you brands, to turn heads and make people stop (scrolling) in their tracks.
{keep scrolling}
Are you looking to transform your brand’s identity but have no idea where to start?
We can help you find your design aesthetic and present your brand in a way that showcases your style and speaks to your audience. Visual branding is so much more than just a logo.
What can you expect to experience? Through a strategic 8-week process, we will craft a built-for-you brand identity that includes your logo variations, typography style, color palette, branded elements, and social and collateral templates. You'll be stocked with everything you need to launch your brand identity into the world!
Aurrie at Hopson Rae was an absolute delight to collaborate with on the rebranding of my business logo.
Upon deciding to undertake the rebranding journey, I was immediately captivated by the excellence displayed in Hopson Rae's previous projects. Working with Aurrie was a seamless process, and each stage brought pure joy as she dedicated herself to aligning the heartbeat and message of my company with the essence of the brand. The final result is nothing short of perfection in every way!
- Ryan Walker Graham, RWG Wellness
Aurrie at Hopson Rae was an absolute delight to collaborate with on the rebranding of my business logo.
Hopson Rae does
across all things strategy, branding, and social media.
They designed the most beautiful new branding for my business, which has resulted in my customers LOVING it and feeling more connected to my brand than ever. Highly recommend!
- Thomas Strider, Coffee Shop Nation
Hopson Rae does incredible work across all things strategy, branding, and social media.
in a few thoughtful steps
Crafting a brand, built-for-you
Discovery
Dive into the essence of your brand, its values, and target audience through an in-depth, collaborative questionnaire.
Moodboard
Drawing inspiration from various sources and your preferences, we will pull textures, patterns, typography, photo treatments, and color palette ideas.
Concepting
Developing and refining visual concepts - which include your very own logo designs, color palettes, typography, and other vital brand elements, to bring your brand to life.
REVIEW + EDITS
Now it's your turn to review the proposed designs, gather feedback, and make any necessary revisions to ensure that the brand aligns perfectly with your vision.
FILE DELIVERY
Time to pop the cork! You will receive finalized brand materials, including logos, brand guidelines, and collateral templates, for your use and to ensure consistent branding moving forward.
THIRSTY FOR MORE?
Keep the celebration going by working with us to maintain the consistency of your brand graphics and visual deliverables. Together, we'll ensure that every design element continues to capture the essence of your brand's personality while reaching your target audience.
Thirsty for More?
Keep the celebration going by working with us to maintain the consistency of your brand graphics and visual deliverables. Together, we'll ensure that every design element continues to capture the essence of your brand's personality while reaching your target audience.
in a few thoughtful steps
Crafting a brand, built-for-you
Discovery
Dive into the essence of your brand, its values, and target audience through an in-depth, collaborative questionnaire.
file delivery
Time to pop the cork! You will receive finalized brand materials, including logos, brand guidelines, and collateral templates, for your use and to ensure consistent branding moving forward.
Moodboard
Drawing inspiration from various sources and your preferences, we will pull textures, patterns, typography, photo treatments, and color palette ideas.
Concepting
Developing and refining visual concepts - which include your very own logo designs, color palettes, typography, and other vital brand elements, to bring your brand to life.
Review + Edits
Now it's your turn to review the proposed designs, gather feedback, and make any necessary revisions to ensure that the brand aligns perfectly with your vision.
BUILDING YOUR BRAND'S RECIPE is more than just a logo
We like to approach crafting your visual identity the way we approach crafting the perfect cocktail. Identify your guests, gather all the right ingredients, and craft specifically for their taste buds. From here, your brand's story helps to inform your brand's visual identity.
What can you expect to experience? A deep dive into your brand's tone, voice, and detailed exploration of your target audience. From here, your brand's story helps to inform your brand's visual identity.
A GOOD FIT FOR YOU IF:
You have the vision and are ready to expand your voice and your impact before diving into your brand design.
Brand Strategy
Shake up your strategy
A GOOD FIT FOR YOU IF:
You've got your branding complete, and are ready to set and execute on some long-term goals.
We take pleasure in devising distinctive and customized strategies for our clients, as opposed to simply providing them with pre-made plans. You have the vision, but now you need an action plan? Pull up a seat!
What can you expect to experience? Plans are crafted specifically to each client through a collaborative process, defining your business goals then preparing a plan that can be executed over the next 30, 60, 90 days to a full year.
Marketing Strategy
"Hopson Rae did so much more than an aesthetic design for the rebrand of Charmly + Co."
They helped us fine tune who we are as a brand and how to communicate that to our clients. Our rebrand has been well received by all of our clients & we've had tons of positive feedback from other vendors.
- Morgan Huggins, Charmly + Co. Events
"I can't quit Hopson Rae!"
From branding to a total social media takeover, I trust Aurrie and her team to consistently over deliver and allow me to spend time doing what I love - designing! With TONS of branding images and tools, my business has a clear stamp, as well as flexibility to have fun with various colors, fonts, and logos. With their help, my social channels are producing consistently with the ultimate goal of growth and passive income. I am so confident in Hopson Rae's ability to take ideas right out of my head to convey the messages needed to attract my ideal clients. BONUS: more time spent with my family vs agonizing over an IG caption! Winning!
- Lauren Miles, Modern by Miles
"Great work, great communication."
- David Hicks, Founder, R3cruit.org
We went from just an idea to an active new company with brand, logo,, and everything running within a month.
Client Toasts!
let's mix and mingle
Ready to build
your brand?
We’re excited that you are here, and for what comes next. If our offerings resonated with you, then we are here to explore those next steps with you. So let’s pull up a set and grab a drink!
