Our holistic approach to visual branding that considers all the visual and verbal elements that contribute to the overall brand image.
Visual Branding That
Leaves a Mark
How to Keep ‘em Coming Back For More!
Hopson Rae is a
magic maker!
Visual branding is a key element to marketing your business, creating consistencies and keeping your clients coming back for another round.
- catherine lake travel
Catherine Lake Travel
From savannas to shores, this brand turns your wanderlust dreams into real-world destinations.
The hot air balloon logo is a nod to chasing dreams and embracing the journey, inspired by Catherine’s adventures across all seven continents and how she uses that experience to plan for YOU.
We chose a rich, cultural color palette, reflecting the stunning shades captured through her lens while traveling the world.
subhead
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What's included with your investment?
It's more than just a logo; it's a comprehensive system
- Branded social media graphic template (via Canva)
- Marketing piece of choice (e.g., business card, notecard, etc.)
- Brand guidelines document (color codes, fonts, logo usage)
- Logo files, brand elements, and design files (print and digital) delivered via Google Drive
Tasty tip
While we do not offer one-off logo packages, we are able to set up a consulting call to help develop your vision further; this is an hourly rate of $175 / 30-minute session.
Investment: Starting at $3,500
- Comprehensive branding questionnaire
- Project kick-off call
- Collaborative inspiration/mood board PDF
- Logo concepts (2 initial concepts, 3 rounds of revisions on final selection)
- Final Logo (full branded name)
- Submark (custom symbol/icon)
- Primary and secondary brand colors
- Brand pattern design
Create a Brand That
Leaves a Lasting Impression
We’ve all heard the cliché not to judge a book by its cover, but the truth of the matter is many people do judge books – and brands – by a first glance. That is why we craft built-for-you brands, to turn heads and make people stop (scrolling) in their tracks.
